• Ellie McKinney

5 Steps To Keep Your Photography Business Thriving During The COVID-19 Pandemic

Ouch. Businesses are being hit hard by the COVID-19 Pandemic just within the past 72 hours. While we worry about the safety of others, we can’t help but think of how everything is impacting our business.

As a wedding photographer, it can be overwhelming. From reschedules to refunds, we want to keep our businesses in a healthy place while also giving our clients what they need in return.

Here are 5 things to focus on during this time to help your business thrive!

1) Website Refresh

You’ve got to admit that your website could use some updates!

Here are some categories to review for a solid website refresh:

  • Site Mapping: Does every page have a call-to-action button?

  • Digital Marketing: Does your SEO need attention?

  • Visual Appeal: How many more recent photos from the past 6 months have you added to your website?

  • Mobile Friendly: What does your website look and act like on a mobile device?

  • Gain Feedback: Ask a fellow photog if they’d be interested in reviewing one another’s websites. Take action on the feedback you receive.

2) Extended Education

The amount of online education for photographers is unreal. It’s the perfect time to invest in your growth. While there are endless options online, here are some of my favorites:

  • PPA- Free Education

  • Creative Live- Online courses

  • Kelby One- Online courses

  • DBMH Online Camp- Yes, my testimonial is on their site! This is for the adventurous photographer who is wanting to break through the wedding photography market and bring your A-game to every part of your business.

  • One-On-One Mentoring- Myself, along with many other photographers, offer mentoring sessions via an online platform. If you are looking for a tailored and more personal approach to gaining insight, these sessions are perfect for you.

  • Podcasts- I’m obsessed! Talk about awesome free education and motivation..

Tune in to my favs:

  1. Bokeh

  2. The Bearded Tog

  3. Often Ambitious

  4. Six Figure Photography

  5. Ebony & Ivory Collective: Shameless plug for the one Darryl & I have started:)

3) Generate Extra Income

I find that at the core of everyone’s fear, people are more afraid of not making money during this time.

I’ve got some ideas:

  • Offer online beginner photographer lessons through Zoom or Skype.

  • For people who use Pic-Time, or another similar company, check out that nifty little marketing tool. You can send out marketing emails with sales to your previous clients.

  • You can put together your next photography event. Planning or dreaming of doing an amazing boudoir session day? Why not make it happen and market it now.

  • Have you always envisioned selling wall art? It’s time to get that Etsy shop started.

4) Get Organized

This one speaks for itself:

  • Prepare upcoming marketing campaigns.

  • Invest time in automating your online invoicing system. Sprout Studio is a great one specifically for photographers if you are on the hunt. Dig into ways to cut down on workload through automating your workflow processes.

  • Plans/Goals/Day-to-Day: You never made a business plan? Oh noooo, please don’t tell me that! It’s OK, you can start now. Nail down what it is you want to accomplish in the next year and GET THAT ISH DONE! Having a solid and actionable plan in place will lead to so much success.

5) Keep Posting

The world isn't going to end. There is still a future to look forward to, I can promise you that. While we need to be mindful of precautions, it doesn't mean we need to give up on posting to social media. There are happily engaged couples who are taking this time they have at home to jumpstart their planning process. Your potential clients are out there waiting to find the right fit. I can not emphasize this enough!

Whew, that was a lot of information.

Don’t try to tackle this all at once. Choose one category to focus on that you think would impact your business the most.

The world has caught us off guard lately. You don’t have to be a victim while being stuck at home.

You, my friend, can be the reason your business sees increased success.

Keep the world safe, stay at home, and GROW your business.

The difference is YOU.


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